Rules of Designing a Magazine Cover
Attracting readers towards flipping through a written work is an art that needs practice and the right lessons to master. Most editors know the catch is on the cover image, but not many know how to polish it to convey a strong message. Apart from using a celebrity image appearing on the front page, realize how to use words that are enticing to readers by incorporating the right fonts together with their sizes. A reader who engages with a front-page giving them a desire to know what message is contained inside, will always want to relate with that kind of paper. Do not mix up shades that are too bright as this may cause strain to the eyes and severe headaches to most readers.
Remember, the main agenda is to grow your brand and factor out the basics. Research widely on design to ensure that you have the right audience reading your content, accordingly boosting your sales. Having an outline of what message you wish to convey in your paper is fundamental to succeeding with the cover layout. Write down a series commencing with what is important ending with what is less significant as this will give you the correct information to put on your headline. The top of your cover begins with promoting your logo written in bold upper case and followed by your paper’s title. Moreover, your label and the tales you write about must interrelate. An example is a label named ‘parenting’ that is likely to write about families.
The reason is that selecting an official name for your brand helps an audience familiarize themselves with your manuscript just from a peek. Another trick is choosing the right typeface since upper case markings are often considered quickly noticeable, yet applying them is not always the means to catch interest. Add a unique taste to your front page by combining lower case letters with upper ones. The cover photo is a central part that should picture a celebrity or model directly facing your readers. The main roles of an image are to set the background on your front page while at the same time defining your tag lines. The photo must be clear, concise, and in high definition to grab immediate attention.
Depending on your photo, if you have two or more figures, you can have many tag lines but always use a cover line referring to them. Most papers use a simple background like white because it creates a mild visual effect. Having distinct colors for the font creates remembrance in readers’ memories since they easily relate to a certain manuscript type. Terms used in the tag lines should have a particular alignment. Do not just fix words without a pattern because it would cause most buyers redundancy.
While deciding on the kind of word pattern to incorporate, consider adding repetitive word structure to keep your reader guessing your next statement. The format works in unison with font color since different shades give different meanings. The color red exemplifies danger, for instance, fired-up emotions. Several used patterns are familiar ones that direct a reader to relate to the content. Take a sample of a delivery business describing its services and working hours in an asymmetrical structure. Your reader keeps on scanning through with an urge to find more information. Additionally, a tip is to master information that should come above another, and what goes below is the key to mastering the arrangement of sentences.
The last rule is the white space rule, known as the silent rule, which conveys a message not detailed in words. Cover pages characterized by this rule usually own a very mild background but a vivid image. If words are included, which is rare, they are written at the bottom of the sheet. The image sends a signal of the message embedded inside; therefore, a reader has no option but to keep reading to find out what it suggests. Aside from mastering all major principles, an editor must also be aware of all the components of a cover page to use them correctly. Recognize where each element is placed while also utilizing the rules to your benefit, and you are on your way to selling expertly crafted newspapers.