Layout of a Magazine
Drafting a magazine for publishing has to follow a certain outline. You cannot afford to leave out major elements as they contribute a great deal to efficient delivery. How these elements are arranged contributes to how attractive readers will find a magazine and how well it captures their interest. The initial step in writing a magazine is deciding on an appropriate headline. The headline should be both informative and equally intriguing for it to be considered a success. A headline serves to inform the readers what a magazine article is about, and a good headline will clearly communicate what a certain article is about. An intriguing headline goes a long way in grabbing the attention of readers.
After deciding on a great headline, a magazine publisher needs an equally interesting kicker to sustain the interest of readers. The kicker is the first introductory paragraph and serves to indulge a reader in a story. It hints at the main point being addressed in an article. A lousy kicker will distract your audience from a story, and they will lose interest, a kicker has the power to make or break a story. In writing a kicker, a writer should break it down into a simple dialogue with the audience to bond with the readers. If your audience can easily relate to your topic, then getting an article read becomes relatively easier.
The body of your article will take up the bulk of the magazine, for this reason, plenty of emphasis has to be laid on making sure your body is well-drafted. The language used should be entertaining and refreshing to avoid coming off as a bore in your body. Since a magazine is a public document, the language should be politically correct and sensitive to avoid annoying audience members. Use of profanity or abusive language should be avoided in drafting the body. To make the most out of a magazine’s body, it must be tailored into an easily readable size. While a publisher has to be economical on space, if the fonts used are too small, it might discourage reading as the audience may lose interest due to reading difficulty.
Since different writers write articles in a magazine, it is important to acknowledge the writers. Writing a byline is a professional courtesy, you are acknowledging the input that different individuals had to bring in writing a magazine. A byline is written below an article’s header, this makes it easy for a reader to know who wrote a certain piece. Without bylines, magazines would be reduced to more like books, bylines give articles an element of character as different personalities are seen in the writing styles of the authors. In some instances, a publisher can include the picture of the writer under the by line. This gives your reader a face to place to a certain piece, breeding such familiarity gives rise to a loyal readership.
To draft the body of a text, you require sub-headings to break down the text into small chunks that are manageable to a reader. Sub-headings give an easy break down to a lengthy piece of text as they hint at what the next paragraph will tackle. To have effective sub-headings, you have to write them in a distinct font to separate them from the rest of the body. A sub-heading that merges into a story has failed its purpose. In your distribution of white space, you have to leave a bit of space around the highlighted text for it to stick out from the rest of your text.
When you have to highlight something that somebody said, you can use pull quotes. Pull quotes come in handy when a writer is trying to highlight an interesting fact in a story. A reader scheming through a magazine can easily notice interesting bits in a piece that will grab attention. All photos coupled with written text have to be properly captioned to ensure that a person reading can easily tie an image to what is written in text. In planning the layout of a magazine, plenty of attention is paid to making sure your magazine is exciting and easy to read.